For heating, ventilation and air‑conditioning (HVAC) contractors in Newark, Delaware, traditional advertising methods aren’t enough to stay competitive. Smartphones now drive buying decisions: studies show that 47 % of TikTok users have made a purchase after seeing something on the platform and 43 % have discovered a new brand through TikTok advertising hookagency.com. In the trades sector, TikTok remains under‑utilised, so businesses that embrace it early gain a unique advantage servicebusinessmastery.com. This guide shows HVAC companies in Newark how to leverage TikTok and other social media platforms to reach local homeowners, establish authority and drive more service calls.
Why TikTok for HVAC in Newark?
High engagement and buying intent. TikTok’s algorithm pushes content from small creators onto users’ “For You” pages uschamber.com. Nearly half of users make purchase decisions based on what they see hookagency.com, and sponsored posts on TikTok have an average engagement rate of 17.96 %, compared with 3.22 % on Instagram hookagency.com. In addition, half of TikTok users say they have visited a local business after seeing it on TikTok hookagency.com.
Untapped opportunity. Social media experts note that TikTok is still under‑utilised in trade service marketing, giving early adopters an opportunity to attract significant attention servicebusinessmastery.com. The platform’s short‑form video format is ideal for showing your company’s work culture and behind‑the‑scenes operations servicebusinessmastery.com.
Younger homeowners and first‑time buyers. The median TikTok user is Gen Z; about 60 % of users are under 24 hookagency.com. These viewers include first‑time homeowners and renters who need HVAC services. Sharing educational, authentic content helps position your company as the go‑to expert when their systems break down.
TikTok Content Ideas for Newark HVAC Companies
- Show behind‑the‑scenes and maintenance tips. TikTok users value authenticity uschamber.com, so record quick clips of your technicians replacing filters, tuning up heat pumps or explaining why a thermostat is malfunctioning. Keep videos under a minute and speak directly to the camera. Pair the clip with a trending sound (TikTok’s editing tools suggest audio that complements your video) and add text overlays for clarity.
- Educate homeowners about common HVAC problems. Create a series of “Did you know?” clips covering common Delaware issues, such as dirty filters, refrigerant leaks, thermostat failures and uneven heating or cooling callgleason.com. End each video with a call to action like “Got a similar issue? Give us a call—link in bio.”
- Leverage user‑generated content. Encourage customers to post videos showing off their new thermostat installation or comfortable home after your service. TikTok allows “duet” and “stitch” features, so you can respond to or repurpose customer videos. Asking clients to share their experience builds community and provides social proof uschamber.com.
- Use location‑based hashtags and captions. Tag your videos with hashtags like
#NewarkHVAC,#DelawareHeating, or#FurnaceRepairNewarkto reach local viewers. Use local place names in your captions (e.g., “Replacing a heat pump in Brookside”) so the algorithm can match your content with nearby users housecallpro.com. - Cross‑promote longer content on YouTube. TikTok’s short‑form clips can drive traffic to a longer YouTube demonstration. Housecall Pro notes that platforms like TikTok and Instagram are ideal for snippets that send viewers to a YouTube channel where more detailed how‑to videos live housecallpro.com. Post a 15‑second teaser of your “How to Troubleshoot a Furnace” video and instruct viewers to watch the full version on your YouTube channel.
- Run contests and promotions. Giveaways and limited‑time offers boost engagement and build loyalty. FieldEdge suggests offering small rewards (e.g., a free filter change or a gift card) to customers who like, comment and share your post fieldedge.com. In your TikTok video, announce the contest, explain how to enter and set a deadline.
- Consider paid ads. TikTok ads currently face less competition than on other platforms uschamber.com. In‑feed ads appear like normal videos and can be targeted to Newark residents. Start with a small budget and promote videos that already perform well organically.
Avoid Common Pitfalls
Trade service companies often make these mistakes on social media:
- Inconsistent posting. Failing to post regularly reduces engagement and visibility servicebusinessmastery.com. Schedule posts weekly and maintain a steady cadence.
- Style over substance. Polished videos are less important than informative content. Provide value through tips and real case studies rather than solely focusing on aesthetics servicebusinessmastery.com.
- Ignoring analytics. Track which videos receive the most views, likes and comments. Use TikTok’s analytics tool to identify what resonates, then replicate successful themes. FieldEdge emphasises monitoring metrics like engagement rates, follower growth and website clicks to refine strategy fieldedge.com.
Using Other Social Platforms
TikTok is only part of a broader marketing toolkit. Facebook is still the best platform for reaching homeowners (over 70 % of U.S. adults use it) housecallpro.com, and it offers local ads to target users within a specific radius housecallpro.com. Instagram is ideal for short “how‑to” videos and visual before‑and‑after stories housecallpro.com. LinkedIn helps connect with other contractors and property managers housecallpro.com. Cross‑posting content builds brand recognition across multiple touchpoints and directs viewers back to your website or booking page housecallpro.com.
Final Thoughts
Newark HVAC companies that embrace TikTok early can capture attention and convert viewers into loyal customers. The platform’s algorithm favours authentic, educational content and surfaces smaller creators to a broad audience uschamber.com. Combined with other social channels, TikTok helps build trust, showcase expertise and drive more service calls. Start experimenting with short videos, measure what works and watch your local business grow.