Romford’s heating and boiler contractors have a golden opportunity to stand out on TikTok and other short‑form video platforms. TikTok has more than 1 billion active monthly users, with 90 % of them logging in daily hookagency.com. Almost 47 % of users make purchases based on the content they watch, 43 % discover new brands via TikTok ads, and half of users have visited a local business after seeing it on the platform hookagency.comhookagency.com. Sponsored TikTok posts achieve an average 17.96 % engagement rate, compared with 3.22 % on Instagram hookagency.com. This guide explains how Romford’s heating and HVAC companies can leverage these statistics with localised content to attract more customers.
1. Why TikTok Works for Romford Heating Companies
- Under‑used in the trades. Social‑media experts note that TikTok is still under‑utilised in trade service marketing servicebusinessmastery.com, giving early adopters significant visibility. Users love seeing behind‑the‑scenes work and genuine company culture servicebusinessmastery.com.
- Algorithmic reach. TikTok’s algorithm surfaces content based on hashtags and engagement, not follower count uschamber.com. A Romford boiler installer can reach homeowners across Havering and Essex even with a small following.
- High completion and engagement rates. TikTok videos are watched to completion 16 % more often than on other networks hookagency.com, and their engagement rates (15–25 %) outpace most social platforms hookagency.com.
2. Create Content About Local Boiler Problems
Start with dramatic visuals
Open your videos with a striking image: a pilot light that won’t stay lit, steam rising from a kettling boiler or an iced‑up condensate pipe. Use a hook like “Is your boiler doing this?” to draw viewers in.
Address common Romford boiler issues
Romford homeowners often experience these problems:
- Pilot light goes out: This can be caused by a broken thermocouple or a draught edfenergy.com. Show how to relight the pilot and explain when to call a professional.
- Noisy or kettling boilers: Rumbling and banging noises result from limescale buildup restricting water flow edfenergy.com. Demonstrate the noise and explain the importance of descaling.
- No heating or hot water: Issues with valves, thermostats or low pressure can leave radiators cold edfenergy.com. Offer quick diagnostic tips, like checking the pressure gauge.
- Low boiler pressure: Often caused by water leaks or bleeding radiators edfenergy.com. Explain how to top up the system and stress safety.
- Thermostat and condensate pipe problems: Frozen condensate pipes can shut down the boiler edfenergy.com. Show how to thaw the pipe and insulate it against Romford’s winter chill.
Use text overlays and voice‑over to guide viewers through each step and include local tags such as #RomfordBoiler and #HaveringHeating to reach homeowners nearby.
Leverage trending audio and effects
TikTok’s editing tools recommend popular sounds uschamber.com. Pair your clip with catchy or humorous audio to boost its chances of appearing on users’ “For You” pages. Add captions for clarity.
Showcase your engineers and brand personality
One of the biggest social media mistakes is posting content that lacks value fieldedge.com. Film your engineers arriving at a Romford terrace house, explaining what’s wrong with the boiler and celebrating a successful fix. Authentic behind‑the‑scenes clips humanise your brand and build trust.
Seasonal series and safety tips
Create a “Winter Boiler Survival” series covering simple tasks like bleeding radiators, insulating pipes and scheduling annual servicing. Post one tip per video to encourage repeat views.
3. Run Local Hashtag Challenges and Contests
Launch a hashtag such as #RomfordBoilerFail and invite residents to share videos of strange boiler noises or error codes. Offer a free boiler inspection or grocery voucher for the most interesting submission. Giveaways and contests are proven to increase engagement and loyalty fieldedge.com.
4. Mix Organic and Paid Promotion
TikTok’s ad platform still faces relatively little competition uschamber.com. Promote your best‑performing videos to Romford and Essex residents based on age, location and interests (home improvement, DIY). Start small and scale up based on results.
5. Repurpose Across Platforms and Track Results
Edit TikTok clips into Instagram Reels, Facebook stories and YouTube shorts to maximise your reach housecallpro.com. Use TikTok’s analytics to monitor views, watch time and engagement; FieldEdge recommends regularly reviewing metrics to refine your strategy fieldedge.com.
Conclusion
By creating engaging, educational videos about Romford’s most common boiler problems, heating contractors can build trust and attract new customers on TikTok. Use trending audio, local hashtags and authentic behind‑the‑scenes content to stand out. Combine organic posts with targeted ads, run local challenges and cross‑post on other platforms to maximise your reach. With the right strategy, TikTok can become a powerful lead generator for your Romford HVAC business.