Portfolio:

Charice Rodgers

We make great things happen.

Brand Name: Charice Rodgers

Brand Description: Charice Rodgers is dedicated to providing personalized guidance to individuals on their journey to find their ideal homes and embrace the power of music. With a strong passion for bringing families together and fostering harmony, the brand’s focus is on legacy, education, and the values we pass on to future generations.

Brand Industry: Real Estate, Music, Influencer (YouTube)

Brand Service/Product:

Real Estate: Buying and Selling Real Estate
Music: Original recorded music

Target Audience:

First-time homebuyers: Individuals taking their first step into homeownership.
Single moms: Providing support and guidance for single mothers in the real estate market.
Millennials: Catering to the needs and aspirations of the millennial generation.

Scope of Work

Website Design:

Website architecture and wireframes.
Design of individual pages (home, about, services, contact, etc.).
User experience (UX) and user interface (UI) design.
Responsive design for desktop, mobile, and tablet devices.
Integration of content management system (CMS).
On-page SEO optimization.
Custom development of the website based on the brand visual design.
Coding and programming for functionality.
Testing and quality assurance.
Launch and deployment.

Logo and Brand Identity:

Logo design concepts and revisions.
Color palette and typography selection.
Development of branding guidelines.
Design of collateral (business cards, letterheads, etc.) if needed.

Content Creation:

Copywriting for the website.
Sourcing or creation of images and graphics.
Content strategy and planning.

Digital Marketing:

Integration of digital marketing tools (e.g., email marketing, social media).
SEO strategy and implementation.
PPC advertising if applicable.

Measurement and Analytics:

Implementation of analytics tools to track website performance.
Regular reporting and analysis to measure the success of the website and brand identity.